INTERNATIONAL SALES AND BUSINESS MANAGMENT
Crafting and executing commercial strategies for international expansion, diversification, and licensing
Conducting data-driven assessments of regional market potential and identifying optimal distribution approach and retail partners
Leading end-to-end contract negotiations and operational set-up
Driving team onboarding and managing multilevel cross-functional stakeholders
Evaluating and transforming existing structures through digitalization
GLOBAL MARKETING & BRAND MANAGEMENT
Defining and fine-tuning USP, audience segmentation and positioning for products and services
Developing 360° marketing strategies — from creative assets to market activation, off – and online
Crafting integrated, best-in-class B2B and B2C marketing execution,
Leading go-to-market strategies based on market intelligence and consumer insights
Optimizing digital tools and improving Return on Ad Spend (ROAS)
PRODUCT CREATION & DEVELOPMENT
Creating customer-centric products and services with a clear market fit
Analysing market needs to uncover untapped potential and diversification opportunities
Managing the development process and securing stakeholder buy-in
Driving storytelling and innovative communication around products
Designing supporting materials that elevate product appeal